their own press clippings. “The good-to-great leaders never wanted to become larger-than-life heroes. They never aspired to be put on a pedestal or become unreachable icons. They were seemingly ordinary people quietly producing extra-ordinary results.”8 Since there are many people who have these qualities, what set these particular people apart as leaders? First, they were absolutely focused on the success of the corporate enterprise and not their own personal aggrandizement. Second, they had a ferocious